Maximizing Your Brands Potential
Engaging in long-term partnerships or project-based collaborations, I am committed to delivering results-driven solutions.
about me
I am a data-driven brand builder, marketing leader, strategist, and communications professional with over 20 years of experience showcasing exceptional products, companies, and concepts across a wide range of media channels.
With a proven track record in generating buzz, I excel in creating compelling content that boosts awareness, attracts new customers, and retains existing customers ultimately increasing word-of-mouth.
My extensive experience spans across e-commerce, DTC, B2C, and SMB.
Sample Services
Marketing Planning
Develop strategic roadmaps that businesses use to organize, execute, and track their marketing strategy over a given period of time. Identifying short term wins in parallel of long term planning.
Brand Strategy & Development
Create a positioning framework that determines how you present yourself to your customers and stand out among the competitors with unique messaging and visuals.
Content Creation
Generate topic ideas that appeal to your customers, creating written and visual content around those ideas, and making that information accessible to your audience.
Creative Resourcing
Help clients define what they need to support their team whether it be individual creative resources or a full service agency partner. I lead a proven process that identifies the right resources based on the clients needs.
Fractional Roles
I have partnered with numerous organizations of all sizes engaging in long-term partnerships or project-based collaborations. I work with you and your team to provide a solution based on your needs.
My Approach
My approach is deeply collaborative, as I work closely with clients to develop strategies that align with their specific organizational structures and objectives.
Whether engaging in long-term partnerships or project-based collaborations, I am committed to delivering results-driven solutions that drive growth and success.
Project Examples
Brand Strategy & Development
Brand Strategy & Development
Brand Strategy & Development
Gemvara, the online jewelry retailer, launched two new businesses to cater to the millennial shopper: Gemma Gray and Stone Reset. As a result, Gemvara was acquired by Richline.
Integrated Planning
Brand Strategy & Development
Brand Strategy & Development
While at ButcherBox we expanded reach to new customers and nurtured prospects and existing customers from awareness to consideration and conversion. Resulting in a lift in awareness and purchase intent.
Content Creation
Brand Strategy & Development
Content Creation
Vistaprint: Ideas & Advice
A small business blog with helpful tips, practical advice and inspirational stories. The result: increase in SEO/traffic and engagement.